About This Workshop

In this intense and immersive course you will develop a common understanding of Industrial Design and user centred design principles to inform and create innovative manufactured consumer products.  This workshop is an active and participatory introduction to the language, principles, tools and practices of  industrial design using design thinking as pioneered by the Stanford d.School and IDEO.

Why do this course?

We teach the core concepts of  user centred industrial design; how to research user needs, identify opportunities, understand product experiences, map customer interactions, create product form and semantics, select materials and prototype ideas to then undertake resonance and usability testing.  

In this course you will learn sprint techniques and how to collaborate with engineering teams by defining ideas using product prototypes as the common currency of the team by testing using ‘scenarios. We’ll equip you with a working and practical knowledge of how user centred design principles, lean development and rapid iteration can be applied in your day-to-day work. The course will introduce platforms and tool chains that support the product ‘Ops’ development process and will include an overview of 3D printing and related rapid iterative technologies. 

Who is this course for?

We have aimed this course at non-designers and professionals that do not have a background in design as well as designers that have a background in Graphic Design or another design discipline and they wish to move into UX design.


Web and App Dev | IT | E-commerce |Government | Public Services | Financial Services | Banking | Telecoms | Utilities | Design |Media


2 Days

Course Outline



User Design Principles | What, Why and How Introduction to UCD and th
Design Process; The Double Diamond and 4Ds


Discovery Workshops, Experience Safari and Heuristic Reviews
Working Users 
Framing the challenges – Problem Statement Starters
The user is not like me! – Recruiting and Screening Users


Research Analysis and Insights – Needs Statements | Case Study
Research analysis | Persona creation
Experience Mapping | User Journeys and As-Is-Scenario
Insights and KPIs



Practices, Tools and Apps | Case Study
Ideation and Prioritisation
The Big Picture: Your Vision Future-Scenario
The Agile Way: User Stories, MoSCoW and Resonance Testing


Prototyping: Sketching, 3D and Digital Prototyping | Case Study
Usability Testing and Cognitive Walkthroughs
Design Ops: Working with Engineers, Marketing and the Business
Communicating: Socialising, Sharing and Persuading

The Trainer

Director of Design,  Pete Fossick is a seasoned designer and has worked all over the globe with the world’s leading corporations where he has led Service design and UX design teams. More recently Peter has been the Service Design Program Director at IBM, the Director of Strategic Design at Boston Consulting Group and he has led numerous design teams in London’s leading design agencies.

He is also an academic who has lectured and directed courses at Central Saint Martins (London, UK), Glasgow School of Art (Glasgow, Scotland). Middlesex University(London, UK) and SCAD (Georgia, USA).

Director of Industrial Design,  David Waterman (RCA) is a seasoned designer and has worked all over the globe with the world’s leading corporations where he has led design teams. He specialises in product design in areas including Audio, Telecoms and Toys. More recently David was VP of Design at Vtech and he is the Founder and Director of Big Blue a product design agency based in the UK with Office in Hong Kong.

He is also an academic who has lectured at Hong Kong Polytechnic University, the Hong Kong Design Institute, Central Saint Martins (London, UK), and SCAD (Georgia, USA)