June 4


09:00 am - 05:00 pm

Click to Register:

IXSD Academy




Manchester, England, GB

About This Workshop

In this intense course you can learn a common understanding of service design and how it can be applied by teams to solve complex challenges in the design and development of innovative services. This workshop is an active and participatory introduction to the language, tools, practices and core principles of Service Design.

Why do this course

We teach the core concepts of service design, collaborative practices and 12 tried-and-tested tools/activities. We’ll teach you how to undertake work with stakeholders, undertake service safaris, identify painpoints in services and how systems and process can be optimised, mapped and then how to commnicate service concepts. This course will give you an introduction and basic working knowledge of how service design can be applied in your day-to-day job and in projects that demand teams unleash their expertise by working collaboratively to deal with service design challenges.

Course Outline

Day 1

01 Introduction to Service Design | What is service design? Why use service design? Who uses service design?

02 Planning Projects Tools: What’s on My Radar | Needs Statements

03 Users and Ethnographic Research Tools: Service Safaris | Interviewing

04 Scenarios and User Tools: Empathy Maps | As-is-Scenario Maps

05 Ideation | Methods: Big Ideas and Epics | Prioritisation Grid

06 Ideation | Methods: Storyboarding & User Stories (Agile Methodology)

07 Service Blueprints | Methods:  Touchpoint Matrix | Service Blueprinting

Who is this course for?

We have aimed this at:

  • Non-Design Professionals including: Developers, Business Analysts, Product Owners, Business Owners,
  • Design Professionals that have a background in UX, UI, Graphics, Advertising or another design discipline.

Sectors that can benefit

Media | Advertsing | IT | Government | Public Services | Financial Services | Banking | Telecoms | Utilities


To learn more about our Service Design, UX and Design Thinking courses or to discuss a workshop please call Peter Fossick (UK) +44 7972 905474 or request a call back (Network charges may apply depending upon you service provider)

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